SEO Basics will bring more clients to your website creating more business opportunities! We will put you at the top of the search engine. If your website is on page 2 or 3 the chances of being found on the internet are slim. An internet presence isn't enough, your website needs to be page 1 to be a practical marketing tool.
Search Engine Optimization or SEO is the art of ranking a website or moving it to the top of a search engine. It is important to be at or near the top of the list of results on a search engine to be found Nearly 80 percent of all searches on the internet are done on a mobile device on Google. Whether it is a store front or a service business, local SEO will in crease customers and sales by optimizing your website and making it easier to be found on the internet.
The internet is one of the greatest developments in modern history, giving companies access to a global network of new customers they would never have been able to reach otherwise. But, along with the benefits of limitless exposure, comes the challenge of increased competition. According to Using the Internet by van Deursen & van Dijk, 91 percent of internet searchers don’t go past page one on Google. So how do you cut through the noise of your competitors? Search Engine Optimization (SEO) is the best and most cost-effective way to achieve those first-page results. Search Engine Optimization is the process of elevating your position in organic or unpaid search results by optimizing your website based on a variety of factors. The most commonly known technique is leveraging keywords used in relevant searches and applying them throughout your website. These should be included not only in the actual site copy, but also within the HTML code, page URLs and meta titles and tags. Crafting relevant copy, however, is not the only component – your content must also be high quality. Stuffing your content with a bunch of keywords is the antithesis of Search Engine Optimization, and not only won’t work, but will actually hurt your website’s score and ranking. The overall user experience, including your site structure, site speed, ease of navigation and mobile optimization also has a major influence on where you’ll appear. Linking internally within your site, having link backs to your site on other reputable sites and even your synergy with social media go hand-in-hand with improving your position. Without Search Engine Optimization woven into your organization’s website, it will be difficult to compete in a digital world. Even if your site is already established, implement these principles today to ensure you don’t go unnoticed online.
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